How to Think About Ranking on Google Search in the Future
Low hanging fruit is gone. There won't be very "actionable" ways to the top. Sites will have to uniquely innovate & problem solve to rank.
View ArticleUnderstanding Google Analytics, Tag Manager, and Search Console
Google Analytics is a free platform that helps anyone with a website better understand their users. It’s primary functionality allows you to track and measure the internet traffic going to your...
View ArticleHow to Add a Background Video to Your Homepage with Vimeo
If you’re here for preconnect examples head here Update: Friday, April 16, 2021: Added a method to destroy the Vimeo iframe on mobile, thus cutting off the “chop segment” requests. How To Add a Video...
View ArticleAutomatically Generate WebP Images &“Find and Replace” Existing PNG/JPGs
Pass the “Serve Images in NextGen Formats” Recommendation in PageSpeed Insights and speed up your site without simultaneously slowing it down with a heavy plugin. Table of Contents: What is the WebP...
View ArticleWhy Structured Data is Important for Semantic SEO
Over the past decade, search engines have been increasingly using structured data to interpret what is on our web pages. Getting familiar with structured data will greatly benefit website owners as...
View ArticleHow to Install WordPress with Varnish Cache (Ubuntu/Nginx)
Table of Contents Introduction The Stack What you’ll need Implementation Part 1: Configuring the Web Server Part 2: Configuring the Varnish Cache Server Part 3: Configuring WordPress for Varnish Cache...
View ArticleUseful Google Search Console Regex (Re2) That I Use Every Day
Without regex, finding what you want in the performance tab is a chore. Most of the time, we are checking to see differences in impressions, average position, or clicks for specific pages or keywords....
View ArticleWitness Testimony Highlights the Significance of User Data in Google’s Search...
On Sept. 20, 2023, during the seventh day of the ongoing antitrust trial United States of America v. Google, LLC, a former Google Software Engineer gave testimony that revealed information about the...
View ArticleBulk Import URLs & Meta Data into Google Sheets for SEO
To use this script start by cloning my template file. Then navigate to the Extensions item in the Sheets menu and click Apps Script. Copy and paste the code below. Go back to your spreadsheet...
View ArticlePros and Cons of Hosting Google Analytics Locally
Benefits: Performance Improvements Hosting Google Analytics locally can speed up your site by reducing DNS lookups, and potentially decrease the time it takes to download the script. You would see the...
View ArticleA Better Way to Make Google Analytics Non-Render Blocking
This is a method that I created to load Google Analytics asynchronously with a JavaScript Promise. I recently posted about it on LinkedIn and in the comments, several people mentioned that it’s better...
View ArticleIntroduction to Structured Data for SEO
In this article I’m going to be covering the basics of structured data, the various types, and how they’re used to generate Rich Snippets on search. Let’s get started. What is structured data in the...
View ArticleMy Advice for Millennials Looking to Start a Passive Income Website
Creating a successful website starts with a great idea. The key to a sticky website—one that keeps visitors coming back—is to identify a niche you’re passionate about and that has a dedicated audience....
View Article“Instant Indexing” Could be on The Horizon at Google, But Not With IndexNow
On June 26, I caught Googlebot fetching two pages immediately after I updated them, and the odds of this occurring by random chance are slim to none. Assuming this was not random, the only thing...
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